Bluff isn’t just a name—it’s a mindset. Based in Pune, Bluff is a homegrown streetwear brand built for those who move different. We’re here to disrupt the ordinary with bold, high-quality unisex fashion that’s designed to stand out.

What started as a passion quickly turned into a movement, shaping the streets with a fusion of hip-hop, funk, and raw attitude. Our designs are more than just clothing—they’re a statement. No rules, no limits—just unapologetic self-expression.

At Bluff, we keep it fresh, affordable, and 100% made in India. Whether you’re switching up your style or staying true to your vibe, we got you. Streetwear isn’t just fashion—it’s culture. And at Bluff, you wear it your way.